google google+
One of the developing social media platforms expected to hit great heights in 2013, Google+ is the search engine giant’s addition to social networking. Naturally many similarities are drawn with Facebook, +1 and likes, updates, comments, tags and photos, the main difference that sets it apart is the hangout facility.
hanging out
Specifically for businesses,google+ offers the opportunity for video chat with customers. Having the ability to engage with your audience in real time is probably the greatest form of intimacy available between company and consumer.
SEO
Social networks have been one of the areas the Google search engine has been unable to crack, until now. Google will now include data from Google+ social circles into its search engine results meaning, the value of your Google+ page will enhance your pages
analytics
Updates to the Google+ system in 2013 will make businesses able to reach all users of the network; being able to find and access users who haven’t already connected with your business can greatly improve your market reach. With the up and coming Google+ analytics tool you can analyse market data such as information on demographics, user interactions and social activity.
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